Christine Kim
Broker • Realtor • Attorney

Marketing Your Home

photo of house

In today's real estate market, the importance of connecting with buyers online cannot be overstated.

Visual Content
Beautiful photographs to capture a home's best features are probably the most beneficial investment of time and resources one can make. Christine Kim is connected with a roster of the best photographers, stagers, and other service providers to help clients "present" their homes in their best possible light.

Written Description
Along with photographs, the words used to describe a home can be pivotal in connecting with buyers. And ideally, the language should match the forum for best effect. For example, descriptions accompanying a blog or Facebook post aim for a different feel than the property description in the listing flyer. Depending on the client's comfort level and the content platform, Christine listens to and works with her client to draft and to hone language that conveys -- with precise flair -- the essence of the home.

Syndication: Distribution of Information on the Internet and Positional Advertising
Through the powerful and wide-reaching network of Keller Williams Realty and the Multiple Listing Service, Christine ensures that client homes can be seen on over 300 websites, including Zillow,, Yahoo! Homes, Trulia, Zip Realty, Redfin, and others. In addition, Christine presents the full range of print advertising available to clients, including: Los Angeles Times, New York Times, Variety Magazine, Hollywood Reporter, Dream Homes Los Angeles and International Magazine, Broker Edition MLS Open House Guide, local neighborhood circulars, and many more.

For investment properties and luxury and vacation homes, Christine tailor develops marketing plans -- including use of dedicated websites -- for reaching alumni networks and catering to specific demographics.

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